As anyone bullied in school knows, it’s no fun to be around a bully or be the target of their bullying. Many beer fans don’t realize it but they’ve become the thing they hated in their early years. Are you a Craft Beer Bully?
Hoppy, high ABV, barrel-aged, black IPAs, sours, NE-style, they’ve all had their time in the spotlight. A new trend is just starting and it’s far different than anything that’s come before. Non-alcoholic craft beer is about to make a name for itself.
It’s a question every brewery and beer bar would love to answer. How do you sell more beer? While some believe the answer is offering drink specials, special tappings, and other events, there’s a far simpler answer. You can sell more beer with science.
There are countless reasons to have a drink. But when was the last time you stopped to really think about why you sit down and slug one back? Are you drinking for the right reasons or the wrong?
Every year there are multiple annual beer releases that bring about great excitement. Those wonderful brews we look forward to each year. And every year, many are met with complaints that, “This beer was better last year.”
Was the beer really better in the past? Possibly. But there may be other reasons.
The question has been coming up frequently recently. “Can I age an IPA? What about a double or imperial IPA?” Here’s the answer.