Stone Brewing has been releasing Enjoy By IPA in batches around the US for several months now. With each release of this brew, the bottles show the date that this hoppy brew should be enjoyed by or before. Hoppy beers (and most all beers for that matter) are best enjoyed as fresh as possible from the brewery. Stone has taken that a bit further and put that date right on the bottle. No collaring here. This beer should be consumed the minute you buy it. There’s no better time to enjoy this beer than right now.
Pours a light straw yellow with a light white head of foam. After a while the foam settles leaving a good ring of fluff still stuck around the edge of the glass. Lots of fresh citrus aroma with tropical fruit notes and a light peach. Taking a sip the tongue is greeted with lots of the tropical fruit found in the aroma followed by a blast of hop bite. With 13 different hop varieties packed into this brew, there’s plenty of hoppiness going on here. A nice light peach flavor sticks around a bit in the aftertaste. While the color, looks, and aroma don’t give it away, this IPA weighs in at 9.4% ABV putting it well into imperial IPA territory. The mouthfeel does give away the size of this brew a bit with a bit thicker malt profile than one would find I your typical IPA. A nice dry finish with a light malt sweetness works well here.
Stone is measuring the social media impact of Enjoy By. You can view real-time impact of this tasty brew by visiting the Enjoy By page on Stone’s website. Drinkers can tweet about it using the hashtag #EnjoyBy along with the hashtag for your state’s appreciation such as #EnjoyBy #MN