Craft beer isn’t the only one to experience a huge boom in recent years. Small-batch distillers have seen unprecedented growth too. Whiskey Business: How Small-Batch Distillers Are Transforming American Spirits explores the growth of spirits in the US from the late 20th century until today. Here’s why it’s worth a read.
Small-batch distillers have popped up all across the country. We may know the story of our local distillers, but how did we get to this point? Whiskey Business is a history lesson on the small-batch revival and revolution. It’s a detailed account of the small distillers that paved the way for so many others that have followed after them.
Starting with a history of the fine wine movement started by Robert Mondavi and then craft beer with Fitz Maytag and Anchor Brewing, Whiskey Business breaks down the growth of small-batch distillers by type of spirit, in chronological order.
The author really did his homework, sharing insights and interviews with various leaders from the American spirits world. We learn that Maker’s Mark was the first small-batch bourbon in the country but it wasn’t until an article in The Wall Street Journal turned people on to the spirit, that it really took off. And we hear about chance meetings that lead to the start of some pioneers choosing spirits rather than wine.
The book presents a well-written history and reference to the birth, maturation, and growth of the spirits industry big players, along with the small guys that created the small-batch industry today.
Whiskey Business is a detailed history of the small-batch spirit industry and is an interesting read for anyone who enjoys craft spirits, craft beer, or premium wine. Understanding how the industry has grown and the connections between the various alcohol verticals brings about a greater appreciation for the drinks we all enjoy.
Grab your copy of Whiskey Business: How Small-Batch Distillers Are Transforming American Spirits from Amazon now and enjoy this spirited read.